Smart Web Design Down to the Details: Optimized Product Pages

Products in the market these days have changed and evolved sophisticatedly over the years, and so have the methods customers use to reach them. Many businesses, whether they are located in Vancouver, Burnaby, or Langley – have websites that are largely accessible to all,  and have become a unique and modern marketplace for their products or services.

As such, the use of a web design service in Burnaby or Langley can help you to optimize your website’s product pages, making them shine for the money maker that they really are.

Here’s how you can avoid publishing suboptimal product pages (which are less likely to convert!) with an integrated and seamless web design to boost your sales in Burnaby and Langley.

Conversion-worthy Product Optimization

Host Reviews

Brand reputation is everything, and opting for a web design strategy that incorporates reviews on your website shows your audience that customer experience truly matters to you, and has the power to shape how you improve your business. Additionally, this smart web design feature allows you to control how reviews affect conversion, as customers won’t have to leave your website and look towards third-party sites to check reviews.

When the market sees great and authentic reviews immediately after viewing a product on your site, it’s easier to convert their visit into a lead or sale you can definitely count on.

Juice up Product Titles

Product titles are always a challenge: on one hand, you want your product to rank well on search, so you want to make sure it’s optimized for SEO; but at the same time, it can’t sound like spam, oversaturated with the keyword, that it may turn away potential customers. The key is striking a balance by ensuring that your titles are catchy, relevant, and informative, without wasting character space on modifiers solely for SEO. Your most important consideration should be titles that read well for real people who may very well be your next customers.

Use High Quality Photos

People are highly visual creatures, so neglecting to incorporate high quality and communicative images in your web design will surely hurt conversion rates. The clearer and higher the quality of product images you use, the more likely it is to engage viewers and capture their interest in your offers. When incorporating images in your Burnaby or Langley business’ web design, make sure to show different angles of products you are promoting, and make sure that the image slider has a prominent position on the page.

Integrate Videos in the Product Page Copy

Videos are a great way to illustrate the use and benefits of your products, giving potential users the exact look, feel, and use they should be able to expect when they buy your products. Moreover, search engines like Google love rich media, and videos are one of them. As not all users have a liking for reading content to learn about product specs, capturing their interest in even a short video expertly incorporated in web design can help convert their visits into leads and sales your business in Burnaby or Langley can count on.

Express Your Brand through Product Descriptions

If you’re selling products from different manufacturers, the easy way out is to populate product pages with manufacturer descriptions, but this isn’t a smart way to leverage powerfully converting web design for your business in Burnaby or Langley. When you merely copy and paste manufacturer descriptions, you lose ample opportunities to express your brand, optimize product pages for SEO, and capture the user’s interest.

If your website hosts a lot of products, limit descriptions to 60-80 words, and use buttons like ‘Lean More’ to expand into a more detailed description. By tailoring product descriptions, you promote smart web design and a better browsing experience for potential customers, while distilling the strongest selling points of your products into bite-sized, captivating pieces of content customers in Burnaby and Langley will love and likely choose.

Selling or promoting products online? Deliver a customer experience that’s more likely to convert visits to leads and sales through smart and integrated web design. Call us at (604) 782-6467 for engaging web design today!

5 Web Design Mistakes to Avoid

Your business in Langley needs to have an online presence in today’s world, and your website needs to be well designed. Sometimes, despite having a website, and having great web design, businesses fail to make a good transition to their online platforms. While there could be numerous reasons why a website isn’t effective, here are 5 common explanations for website failures.

No clear calls-to-action

Unsuccessful websites often leave their visitors in the dark by making them guess what they want their customers to do next on the website. Clear instructions through a call to action button or hyperlinked text that is front and center is a great way to prevent this. If you need help creating a website with clean and clear calls-to-action, don’t hesitate to get help from a web design company. Remember, without these calls-to-action, potential customers in Langley won’t move forward with the services or resources that a website is offering and business conversions are missed out on. 

Broken Payment Platform

Except when relying on a third party payment platform, it’s a website’s responsibility to frequently check to make sure that everything on it is working properly. An unsuccessful website won’t be able to make a sale or receive a payment from Langley customers when its cart or payment processor is down. Function is an important part of great of web design.

Outdated Design

Web Pages that are maintained and have a fresh and up to date web design, build trust and credibility. That doesn’t mean that websites should be redesigned once a month, but a major web design overhaul every few years will keep a website looking contemporary. A website that looks like Geocities page is usually unattractive to Langley customers.

Annoying Clutter

Some websites have music or videos that play automatically once your enter the site packed with flashing ads. These are examples of poor web design. These badly designed sites actively turn away Langley customers and avoid business conversions. Many customers today visit websites on their mobile phones, and this type of clutter slows down the consumer experience even further on phones. This means that a successful site should have clean and organized web design, using sub-headings, bullet lists and graphic elements so that visitors can digest information in smaller chunks.

Lack of Interlinks

A lot of businesses in Langley and around the world attempt to send all their traffic to their website’s homepage, as opposed to finding relevant landing pages that customers want, and linking them there. This is often a result of service pages and other pages on unsuccessful website being an afterthought in the web design process. Instead, successful websites create specific landing pages for the various types of information that their customers need to boost conversion rates, and successfully generate leads to turn into sales.


Looking to take your business’s online presence to the next level? Call Web masters in Langley at (604) 782-6467 to learn how you can avoid these mistakes and make your website a complete success.