How Technical SEO Standards Define Search Rankings

As technology evolves and improves, SEO techniques are growing alongside this movement. To help businesses thrive and grow online, an increasing number of SEO firms emerge and work towards, first: ranking on popular searches; and second: increase conversion rates once an audience is funneled towards a certain site.

But how do SEO firms achieve improved lead generation and sales? These emerging trends in the technical aspect of SEO aim to provide an improved digital marketing experience:

3 Emerging SEO Standards

  • Expansion on Data: In an effort to improve user experience, Google aims to generate more insights into, and tailor each user’s experience according to their feedback. For this, Google gathers data through surveys on Google My Business, Analytics, and other products. In doing so, Google asks users to fill out short surveys about their experience. Working with an SEO firm can help you improve how information regarding your business is presented across assets to generate good user feedback, which is a factor in how Google ranks sites in search results.
  • Improvement on Mobile Speed and Security: Having introduced the mobile-first index, Google is now measuring taps on the screen instead of clicks, as users move away from desktop in favor of mobile search on their tablets and smartphones. With the help of an SEO firm, you can test and improve site speed and responsiveness, as Google downgrades sites that load slow on mobile and are not responsive. Additionally, moving from HTTP to HTTPS encryption improves site security; failing to adapt can also result in downgrades, since Google strives to keep unsecure sites from search results.
  • More SEO Tools: There are talks about Google giving business owners more data to use and improve their own sites. For this, there are new SEO tools to be used in reporting that are expected to debut this year. These tools have shown great use for finding all types of problems on the website and Google has used this data to identify and categorize these different problems, as well as suggest improvements.

How SEO Firms Can Help

SEO firms work to equip business owners like you with a strong digital presence backed by the latest SEO techniques to stand out in today’s market. These efforts are guided by research, analytics, and ability to adapt to changing standards of online search.

In today’s market there are a lot of websites created with overcrowded content, illegible design, and overall, a poor user experience, rendering the risk for a high percentage of bounce rate.

When your site has a high bounce rate, this signals to Google that users fail to find the information they need, which is why they ‘bounce out’ of your site right away. When this happens, Google is likely to downgrade or omit your site from search results, which can not only hurt your online visibility, but reduce the likelihood of online lead generation. Responding to this, SEO firms can audit your site and implement improvements in both content (including keyword use) and design to meet the standards for ranking and being found by potential customers on search.

Back your business’ digital presence with the latest in SEO. Struggling to adapt? Book a consultation with our SEO firm in BC for a site audit and improvements, resulting in better search rankings and online lead generation.

Showcase your Unique Value Proposition

In this competitive online landscape, web designers are forced to find unique tactics to make their sites #1 in the field. From aesthetics to accessibility, the look and convenience of a site can easily be changed to reflect new trends, but the most important aspect of your website is its unique value proposition (UVP).

The UVP is used to bring value to the viewer, as this shows them why they should choose that brand and why they should go back in the future. Each brand has their own value that they provide and they do this in a variety of ways. The web design can showcase the value through quality content, trust symbols, and unique multimedia.

Keep reading to learn about how you can bring your unique value proposition of your brand to your web design.

Quality Content

Written content

One of the easiest ways to convey your value proposition is through the content that you provide. Many websites are crammed with information, maxing out the space they have to fill it with as much detail as possible, but risk overwhelming potential clients, causing these leads to go cold. First time viewers of your site will not be interested in reading an essay to get the information they need which is why you need to minimize your text, play with the font of important headings, and work with the spacing.

A good web design should not have a heavy overload of content as it will look unattractive and confusing which will result in your value proposition being covered. Try to space out important points and use the white space to your advantage.

Visual content

Alike written content, you do not want to bombard the reader with a web design full of images and visuals but they are effective in small batches. As the saying goes, a picture is worth a thousand words, thus a great video must be worth more!

Using visual content will allow viewers who are not interested in reading bulky paragraphs to understand what your brand represents in less than a minute – creating efficiency in getting your UVP across.


Many web designs will include a short slogan that directly reiterates the value proposition to the viewer. These act as a quick bullet point which gets the message across of exactly what your brand represents or what the brand function is.

Three words as a short slogan will be more obvious to a viewer of your value than an article of what your brand does. Focus on developing something catchy and eye catching to add into your web design.

Trust Symbols

A great way to not only showcase your value but to make it look competitive and strong is to use trust symbols. These can range from a Yelp rating for a restaurant website or client logos to brand your reputation. They act as pieces of evidence that not only do you do the work your value seems to propose but your brand does it well.

Things To Watch Out For

Certain things will make your website look less legitimate and can push viewers away. It is important to constantly manage and view your web design to ensure that everything works perfectly so that the web design showcases the value proposition of your brand well.

404 Error Pages

Sometimes your website will have links that are expired or no longer exist. If a viewer stumbles upon these pages, it will take away from the website experience so these need to be managed consistently and deleted when they appear.

Call to Action

Once the value of your brand is clear, the call to action needs to be as well. Whether that means having the viewer sign up for a service, apply for a position, or submit a document – it needs to be easily accessible. These can lead to learning materials or additional information about the service prior to contacting your brand so that viewers learn more about your value proposition on their own accord.

Looking for ways to showcase your value proposition? Contact our team in Burnaby today for more information on web design expertise.

5 Common SEO Mistakes To Avoid When Online Marketing

Over the past few years, Search Engine Optimization (SEO) has evolved a great deal, making it increasingly difficult for the average entrepreneur to keep up with the latest updates and techniques. While search engine developments aim to improve user experience, businesses that fail to stay up-to-date or lack a strong SEO strategy will quickly find themselves buried in a sea of competition.

At Web Masters Corp., our goal is to help your business stay afloat. As a reputable online marketing company in Burnaby, we’ll help you curate a strong and effective SEO strategy that helps your business generate the leads it needs, and rise above the competition.

Interested in learn how your business could land on the first page of Google’s search engine results? It’s as simple as avoiding common SEO mistakes like these:

Avoid Choosing the Wrong Keywords

One of the most common mistakes business owners and marketers make when online marketing is failing to select the right keywords. While you may be familiar with everyday terms in your niche, it’s important to remember that potential customers who search for your products or services may not be. As a result, we recommend thinking outside the box when selecting your keywords.

For starters, consider how users with little to no knowledge of your industry would search for your services. Rather than using generic terms, try selecting keywords that accurately describe your products and services. For example, if your business is a dental clinic in Burnaby that specializes in dentures, you’ll wait to avoid using generic keywords such as “dentist” or “dental clinic.” Instead, try using more tailored and targeted keywords such as “denture specialist in Burnaby.” Not only will this help you target your local audience, it’ll also increase your chances of landing on the first page of users’ search engine results.

Avoid Using Keyword Stuffing

While it’s a good idea to make use of your targeted keywords when publishing content, it’s important to remember not to overuse them. Overusing your intended keywords not only comes across as spam for search engines, but it will actually hurt your overall SEO performance. In fact, Google’s algorithms are now smart enough to recognize when keywords are merely stuffed and will penalize sites for for doing so. As a result, rather than using your keywords in every sentence, we’d recommend using them moderation instead to ensure better search engine rankings.

Avoid Creating Irrelevant Content

Another common mistake people make when optimizing for search is producing content that is irrelevant to their keywords. While it may be tempting to cover a few different topics within a single piece of content, creating low-quality work that aims to optimize multiple keywords can actually damage your overall rankings. This is because your content no longer focuses solely on the area of expertise the user is searching for.

That’s why, rather than trying use as many keywords as possible in your content, we recommend producing quality, targeted content that focuses on a single keyword and topic. Since Google aims to present users with the most relevant content relating to their search terms, your content will be more likely to get displayed if it is focused and relevant.

Avoid Plagiarizing Content

While replicating content on the web was a common practice back in the day, search engines like Google now penalize this approach. Not only is copying and plagiarizing content spam, it is also highly discouraged. As a result, rather than replicating your competitor’s content word for word, we recommend curating quality content that is unique to your business instead. For best results, create original content that speaks to your niche.

Avoid Skipping Title Tags & Meta Descriptions

Optimizing your site for search shouldn’t stop at your content! Beyond including target keywords in your articles, we recommend making use of title tags and meta descriptions on your website too. As essential elements of SEO, skipping out on title tags and meta descriptions could mean missed potential for your content. When crawling your website, search engines take optimizing factors like such into consideration. As a result, making good use of your title tags and meta descriptions can help improve the performance of your content.

Need Help With Your SEO?

Make sure your online marketing efforts don’t go to waste. Online marketing and SEO companies likes ours are a great resource for small to medium sized businesses and entrepreneurs who may not be able to afford an in-house marketing team. Whether you need help boosting your search engine rankings through AdWords or content creation, our team at Web Masters Corp have the knowledge and experience to help.

Need help improving your SEO strategy or boosting your search engine rankings? Our online marketing team in Burnaby can help. Contact us today for more information.

Web Design 101: Usability vs. User Experience

Although often used interchangeably, usability and user experience are two different, but closely related, aspects of web design. For a website to fulfill both aspects successfully, it’s important that you understand the relationship and differences between these aspects.

Keep reading below to learn more about usability and user experience from our experts so you can upgrade your design appreciation for a more effective website and increased usership.

About Usability and User Experience

First, let’s begin with a breakdown of what both of these terms mean:

What is Usability?

Usability mainly refers to the functional aspects of a product, in this case a website, and how effective, easy to use, easy to learn, efficient, error free, and satisfying to users it is. That is, usability describes how easy it is to use various user interfaces.

The 4 Elements of Usability

Usability can be broken down into the following four elements:

  • Functionality: can this product work normally?
  • Learnability: can this product be used without extra learning?
  • Flexibility: can this product do something more expect accomplishing the main task?

  • Industry design: is this product aesthetically pleasing or attractive enough?

Common Usability Issues to Consider for User-Centered Design

When designing for usability, it’s important to take these factors into consideration:

  • The overall effectiveness and efficiency of the site
  • Degree of user comfort and satisfaction
  • The product design’s ease-of-use

What is User Experience?

User experience refers to a person’s (the user’s) subjective feelings and attitudes about using a product. This goes beyond simply what users say they want; user experience encompasses everything that has to do with a user’s interaction with something, including. This includes the products functional scope, product brand, psychological expectation, and actual emotional feeling.

The 4 Elements of User Experience

User experience can be broken down into the following four elements:

  • Usability: is it easy to complete tasks?
  • Adaptability: will people start using the product?
  • Desirability:  is the experience fun and engaging?
  • Value: does a product provide value to the users?

Important User Experience Aspects to Follow for User-Centered Design

When designing for user experience, it’s important to fulfill these aspects of your design goal:

  • Design and evaluate for what the users do in the process of starting and ending interactivity with the product
  • Maximize the realization of the stimulus, recognition and arouse the emotional resonance.

The Relationship Between Usability and User Experience

Now that you have an understanding of what usability and user experience each refer to, let’s dive deeper into the relationship between these two aspects, starting with a distinction of their differences.

How do Usability and User Experience Differ?

The difference between usability and user experiences comes down to a distinction between the goals of each concept: for usability, the goal is to ensure that a website is completely easy to user, whereas the goal of user experience is to ensure that a user is as happy as possible while using a website.

That is, usability asks, “will the user be able to accomplish their goals?” while user experience asks, “was the user satisfied with their overall experience?”

What is the Relationship Between Usability and User Experience?

As seen in the list of the 4 user experience elements, usability is an aspect of user experience. That is, usability is a specific function of the broader design goal of user experience.

As a narrower aspect of user experience, usability focuses on achieving various goals while the website is being used. User experience goes beyond this and is created through the work of all the elements that the users encounter while on a website. In other words, usability concerns itself only with the use of the website while user experience includes the effects of all aspects – including design, marketings, ergonomics, etc. – that go into a typical user experience.

With a full appreciation of the distinction and relationship between usability and user experience, you can easily increase usership with more effective web design. Get in touch with our web development experts today to learn more about creating a easily usable website and improving user experience.

Local Optimization: The Key to Ranking on a Limited SEO Budget

Part of the beauty of SEO is the ample opportunity it provides for success on any budget. However, if you’re looking to achieve high rankings on a limited budget, it’s important that you know the best strategies to compete with the big spenders.

Among the many methods of low-budget, but effective, SEO optimization, local optimization stands out as one of the key factors to achieving rankings and conversions. With the help of our SEO experts, you can easily optimize your companies website to tap into local markets in BC.

Keep reading to learn more about the benefits of local optimization for successful SEO on a budget.

Why Local Optimization is the Key to Ranking on a Budget

Sure, it would be great to reach the top spots on national searches, but unfortunately, ranking nationally for competitive searches can take an excess of time, money, and energy. Large companies have worked for years and spent millions of dollars to achieve top rankings for highly competitive keywords, so without a lot of money to invest, you won’t be able to compete for these spots on a national scale.

However, you can use this information to your advantage by optimizing your content for more accessible local searches. Focusing on local markets and searches will provide you with the most growth opportunity compared to spreading your attention across larger, more competitive geographical areas.

On a limited budget, local SEO optimization is your answer to building a strong online presence, securing rankings, and gaining conversions.

3 SEO Strategies to Dominate Your Local Market

While local optimization may seem straightforward enough, if can be difficult to know where to start, especially if you are unfamiliar with common SEO strategy. Never fear, though – with these strategies from our SEO experts, you can easily dominate your local market and skyrocket your online rankings.

Set Up Google My Business and Local SEO Accounts

The first, and arguably the most important, step to succeeding in local SEO is setting up a Google My Business account. Google My Business is the key to getting in front of your audience, as it’s the directory Google uses to show local businesses based on user searches. Beyond this, Google My Business also benefits local SEO efforts by:

  • Displaying your business on Google search results, Google Maps, and Google Plus
  • Allowing you to set up multiple locations and differentiating between locations in search results
  • Driving sales with highlighted customer reviews
  • Providing potential customers with quick, easily accessible business information such as direction, phone numbers, and hours of operations

Google My Business is a crucial, no cost SEO strategy to tap into local markets. By setting up and optimizing your account, you will gain premium exposure in Google search results that provides your audience direct access to your business.

Generate Local Reviews

When It comes to local SEO strategy, customer reviews are the bread and butter. For a limited budget strategy, these reviews are essential to success and are a simple, but effective, way to improve your online presence.

Within online marketing, customer reviews are the digital equivalent of word-of-mouth exposure, serving as a form of social proof or reputation verifier. If you’re business has strong, positive reviews, it can help increase foot traffic and conversions by:

  • Demonstrating that your business is used and trusted by community members
  • Assisting in building a positive reputation
  • Increasing exposure in online searches by catering to Google Local, which displays reviews in local searches and uses them to understand your business.

Get Involved With Local Networking and Meetups

While SEO generally connotes strictly technical marketing, a successful, low-budget local SEO strategy also requires the help of good ol’ fashioned networking. Especially if you are a new business, it is crucial that you build brand authority and awareness through local networking and connection building.

Although this strategy can be time consuming, reaching customers and building partnerships in the community by attending and hosting meetup or presenting at local events can prove invaluable to a local SEO strategy. This old fashion networking and partnership building can help you generate great content for a local market and build a strong back link profile.

With SEO, you can easily compete in the online market on any budget by tapping into your local market. With strategic local optimization, you can easily achieve higher rankings and more conversions. Get in touch with our SEO experts today to learn about creating a successful SEO strategy on a limited budget.

Top 3 Content Types to Create for a Featured Snippet

Unless you have been lost on a desert island for the last four years, you’ve probably noticed the addition of featured snippets to Google’s search page. Added in 2014, featured snippets appear at the top of Google’s organic searches and aim to answer user’s queries immediately with concise, informative answers.

Landing a featured snippet offers immense benefits, including increased traffic, improved keyword rankings, and a healthy boost to your credibility. And with the help of these content tips from our SEO experts, your company in BC can easily land this coveted search position.

Keep reading to learn more about how you can optimize content to reap the benefits of a featured snippet!

Answer the 5 W’s

Often, Google’s featured snippets function to answer one of the 5 W’s (i.e. who, what, when, where, or why). While satisfying content for this function may seem simple enough, the trick to ranking through the 5 W’s lies in the complexity of the question you’re answering.

For simple questions or questions that Google considers a part of the public domain, the search engine will supply a quick answer or knowledge panel of their own. However, if the question is too complex, Google will skip straight to the organic search results.

So, the trick to ranking through answering these questions is by creating content in the sweet spot between these two search complexities by making sure your subject matter is both:

  • Simple enough that you can define it in a short paragraph or list; and also,
  • Complex enough that it needs a whole page to unpack.

Provide How-to’s or Instructions

Of the search queries that have a featured snippet in their results, the vast majority of them are for instructions, recipes, and answers to hot how-to questions. As far as content goes generally, instructional content is particularly valuable since it encourages click-throughs and more time spent viewing a page (i.e. a lower bounce rate).

Unlike the other 3 W’s, creating content for the “why” and “how” questions allows for heftier answers. A featured snippet for this type of content functions as a teaser for your answers, encouraging users to learn more by clicking the link.

Give Definitions for Complex Terms

While direct questions answering the 5 W’s are excellent snippable content, answering implied questions also makes great content for featured snippets. An implied question search is one that is not phrased like a question but implies a question. For example, someone who searches simply for “SEO” is likely asking “what is SEO.”

If your page gives a thorough, informative definition for these questions, Google may consider it as a featured snippet. However, ranking for definitions can be difficult since Google also recognizes these implied questions and will often provide dictionary or Wikipedia snippets for these searches.

So, to rank as a featured snippet through definitions you will have to focus on more complex, specific, and detailed definitions. Since engagement rates might play a role in Google’s selection of featured snippets, it’s important to ensure that your resource is as rich and detailed as possible.

Are you looking to take content marketing to the next level, starting with ranking as a featured snippet? Our SEO experts in BC can easily optimize your content to help your company snag this coveted search position! Contact us today to learn more about how you can land a featured snippet.

Top 5 Web Design Trends to Employ in 2018

Achieving the right balance of aesthetic appeal and functionality on your site can be quite the challenge when trying to stand out in Burnaby’s digital market. But as we head into the new year, you have the chance to renew your site to increase user engagement and conversion rates by upgrading your business’ web design. Read on to learn how you can improve your online presence with us by applying these 5 design tips to your site in 2018.

Prioritize Mobility

The importance of mobile-friendly web design has been more or less common knowledge in 2017, as it considers how users make a large amount of their Google searches outside of the home. Going forward in 2018, Google will continue to use its Mobile First Index to allow the mobile version of your site to appear first in search results. With this adaptation to the dominant mobile search, it will be even more important for your site to be completely functional in its mobile form. Our web design professionals work to make sure your site is designed for use on mobile devices, and that they will load efficiently with the latest coding standards for an instantaneous user experience.

Responsive design adaptation also ensures your site will adjust to any screen size in the future. Though this concept has been around for awhile, it will become a must for 2018 design endeavors. It’s important for your site to be able to resize to not just a mobile device, but to tablets, TV screens, smart watches, and desktops. Screen adaptability will only continue to be a priority for your site so you can always be accessible to customers, wherever they are, and on whatever device they’re using.

Bold Fonts and Bright Colours

In our fast paced world of distractions, people only spend from a few seconds up to a minute deciding whether or not to stay on your page; your colour and design play an important role in keeping users on your site for as long as possible. As such, your fonts and colours should compliment a design that ultimately converts users into paying, happy customers.

Using bold type fonts makes your content stand out and helps users focus on your selling points. To compliment this modern, minimal design scheme, smart use of bright, white space makes for no distractions, allowing an easy reading experience that encourages a well rounded information transaction. After implementing these design features, you’re left clean lines that make your calls to action stand out more than ever before. With the turn of 2018, these lighter elements should start to replace large images, which often slow down your page.

Scroll Triggered Animation Advancements

When your site operates with a scroll trigger animation, more interactive content is revealed with each scroll, encouraging users to continue engagement. Though this design element peaked in 2017, its design is evolving to a more minimalist theme, with educational content that is strategically placed to increase conversion rates. This change provides users a more close up and personal interaction with your products, while organizing your site without the need for cluttered menus and buttons. The most successful company websites, such as Apple, function with this design element, elevating your site to the same level as leading corporations.

Bottom Sticky Elements Over Top Sticky Elements

Thinking about how users navigate your page can guide many design decisions, including where it’s easiest to click. Users are used to clicking at the bottom of the page displayed on their mobile device to navigate to different content. In response to this action, web designers experiment with sticky menu items that scroll from the bottom rather than the top. This means that important pieces of content, like your menu, can remain right where users have finished reading. This slight alteration increases the chance of site clicks and encourages users to continue exploring.

Are you ready for 2018’s design upgrades? Work with our top quality web design professionals in Burnaby for a design scheme backed by years of marketing experience, so that you can get the leads your business deserves.

4 Perks of Managed Social Media Marketing

As one of the many benefits associated with internet marketing, a defined social media presence is a strategy that proves to be very influential when keeping customers informed and happy with your business. However, your business only gets as much out of this marketing tactic as you put into it, so it’s important to keep each platform relevant and engaging.

Our team in Langley creates, manages, and plans your social media posts as part of a comprehensive online marketing strategy. Here, we’ve outlined 5 major advantages of a curated social media presence, so you can build a strong online presence and instantly recognizable brand.

Capitalize On Consumer Use Patterns

Social media pages are now built with analytics or page insights features, which can greatly inform patterns in user behavior. With these insights, you can follow a posting schedule that guarantees have interaction with your brand’s followers. Popular posting times are generally during lunch breaks around 12 pm, or after work around 5 pm.

Facebook’s publisher tools allow you to schedule posts in advance if you’re posting manually. Alternatively, social media automation tools like Hootsuite make it possible to post updates to other social media platforms without built-in scheduling features, such as Twitter and Instagram.

Promote Brand Recall Through a Growing Following

It’s no longer a surprise that nearly everyone today is on at least one social media platform, and with the digital boom, social media has proved to be one the fastest ways to reach out to a previously untapped market. Whether these consumers are looking for information about a similar product or service you offer, or are simply expressing their interests, roping them into a conversation about your brand through a simple post, tweet or like is a great place to start.

Many brands these days practice growth hacking – a simple practice that boosts brand engagement online. This includes following users that have expressed an interest in your products and services, or even just the general industry; liking posts related to your business, and replying to posts your business were tagged in. These are simple steps that provide great returns in the long run, in the form of an active following you can directly market to, and a customer niche you can easily maintain.

Encourage Content Sharing

One unique benefit of social media marketing strategies is the ability for your followers, new or old, to share your useful content. When users find information that makes a difference in their life, they naturally want to share their new knowledge with others. For example, if your business has a promotion or package deal on, social media would be a good place to start to share these updates and improve online engagement. The more shares your content has, the more likely it is to reach potential customers who will avail of your promo.

Disclose Consumer Demand

To effect real change, a fresh perspective is always welcome – and that’s what internet marketing services are for. By having your social media accounts periodically analyzed by an external party, you can gain valuable insights into customer satisfaction – especially in the age of online forums and reviews.

Listening to customers socially provides indicators regarding your business’ reputation online, and information as to how it can be managed for improved optics, all resulting in increased trust in your business.

Have you tapped into your social media marketing potential? Collaborate with our internet marketing team in Langley to reach both new and loyal customers on platforms where they’re most likely to take action, based on what your brand presents.

How to Boost Your Holiday Conversion Rate Online

As the holiday season puts consumers in a buying frenzy, your job as a business owner is to make your site stand out! With an expected 15% increase in e-commerce sales this year, your site should encourage consumers to contribute to this increase with purchases on your site.  

So, how do you adjust to the holiday appeal that will entice consumers to purchase? Changing up the way your online marketing strategies answer to the mentality of your customers at this time of year is one of the best ways to reinvent your presence for a holiday boost. Read on to learn how your site can increase holiday sales with a few festive adjustments.

Implement a Holiday Theme or Design

Adding festive photos, icons, or banners that display or sell your products to your audience is a simple, yet effective start. If you have a winter collection out, make it stand out with the right graphics, but make sure your site is optimized for mobile shoppers. Associating your products with the spirit of the season will subconsciously make them seem more appropriate as gifts for friends, family and loved ones.

Create a Holiday Sale Landing Page

Discounts are appealing at any time of year, but during the holidays, they’re a major selling point for a chance to save during one of the busiest and perhaps most expensive shopping time of the year. Simple sales like “Buy One Get One This Week Only” deals, or ‘Free Shipping for a Limited Time’ slots can work wonders when getting your consumers to feel a sense of urgency. Displaying all of the information on a single landing page, while creating the right headings to showcase your deals is essential to making them accessible to your customers.

Organic Social Posts That Acknowledge Holiday Savings

Hiring an online marketing company to produce frequent social posts that draw attention to your holidays deals, special offers, and collections is a great way to reach your consumers. Keeping in touch with your customers, so to speak, is particularly important during the holiday season, as people shop for gifts at very different paces. You can reach the early birds, and the last minute shoppers through your social media reminders.

Making all the right adjustments to your site that create an incentive for your customers to buy, can be quite time consuming, especially when tracking inventory and finances. Collaborating with a company that specializes in creating online content that speaks to your audience is an extremely helpful asset to both increase your sales, and put your time into the areas you have the most experience in.

Give your site the relevant design, fresh page content, and social promotion it needs to make your business the obvious choice for holiday sales. Work with an online marketing company in Langley that makes your site appeal to your target audience all season long.

How to Make Your CTA’s Convert

Crafting an effective call-to-action on your website is far from just stringing a couple random sentences together. It’s so much more than that.  But how do you know what makes a strong CTA that will make your customers respond? There may not be an official document, but there are a set of guidelines that have proven effective for any business.

Working with a online marketing company in Vancouver puts your CTA specifics in the hands of marketing strategists who know how to prompt consumer action. To start crafting your own CTAs, it is important to first understand exactly how a CTA is defined.

What is a CTA?

A CTA prompts your customer to take action immediately through a brief online, usually clickable, set of phrases. Whether this action is buying a product, subscribing to a service, or contacting your staff, you are telling them what you want them to do.

Once you define the action you want your customer to take, you can decide how many CTAs you need and where to put them in your content, or on your sire. Working with a marketing strategist is ideal for aligning your page content with your CTAs to produce the best rate of action.

Now that you know what a CTA actually is, you can begin crafting your own with the help of our guide and expert tips:

Who Are You Talking To?

You want to call to your customers in a way that they will relate to. What motivates your customer? Defining your audience in detail is a crucial first step to a successful CTA. This knowledge helps you craft your words in a way that presents your product or service as the solution to their problem.

Make Sure They See It

Write a CTA that they can’t miss. Address every aspect that would make your CTA more visible and attractive. Do this with these three elements:

  • Colour: Pick a colour that will contrast the rest of the site but still adhere to basic colour theory. Choose a colour that will excite the customer, while still complimenting your sites colour scheme.
  • Size: Make it big but not too big. It should be large enough so it’s seen as soon as the customer scrolls to it, but small enough that it remains consistent with your web design.
  • Location: Place your CTA right where the customer should be most inclined to act. Whether this is at the end or somewhere in the middle, make sure the CTA has no competition or prompts around it.

Be Concise!

Tell them only what they need to know. Selling factors and perks should be the bare bones. The CTA is the final step to all of your other online marketing strategies, so give them a last word of encouragement that reminds your customers of every reason your product or service is for them.

Action-Oriented Wording

Tell the customer instead of asking them. What you say in the CTA should sound factual. Direct the customer with your words, and don’t be afraid to tell them what they should be doing, or where they should be getting it.

Sense of Urgency

You want to convince your customer that they should take action immediately or as soon as possible. Telling the customer to take action “now”, or “here”, or that what you’re offering them is a limited time offer is a great selling point. If it’s not going to be an option forever, let them know.

Lead With an Incentive

Make your offer not only convenient but visual. Say something that makes them visualize a better reality because of your service. You want their action to seem as hassle free as possible by making easy and risk-free claims.

Track and Analyze Your CTA Success

Be aware of how much response your efforts get. Use a metric like the conversion rate to measure your CTAs success rate. Once you find trends, identify what works and what doesn’t then alter your CTA accordingly!

Create compelling call to actions for your Vancouver business with help from an online marketing company.  Contact us at 604-782-6467!