Part of the beauty of SEO is the ample opportunity it provides for success on any budget. However, if you’re looking to achieve high rankings on a limited budget, it’s important that you know the best strategies to compete with the big spenders.
Among the many methods of low-budget, but effective, SEO optimization, local optimization stands out as one of the key factors to achieving rankings and conversions. With the help of our SEO experts, you can easily optimize your companies website to tap into local markets in BC.
Keep reading to learn more about the benefits of local optimization for successful SEO on a budget.
Why Local Optimization is the Key to Ranking on a Budget
Sure, it would be great to reach the top spots on national searches, but unfortunately, ranking nationally for competitive searches can take an excess of time, money, and energy. Large companies have worked for years and spent millions of dollars to achieve top rankings for highly competitive keywords, so without a lot of money to invest, you won’t be able to compete for these spots on a national scale.
However, you can use this information to your advantage by optimizing your content for more accessible local searches. Focusing on local markets and searches will provide you with the most growth opportunity compared to spreading your attention across larger, more competitive geographical areas.
On a limited budget, local SEO optimization is your answer to building a strong online presence, securing rankings, and gaining conversions.
3 SEO Strategies to Dominate Your Local Market
While local optimization may seem straightforward enough, if can be difficult to know where to start, especially if you are unfamiliar with common SEO strategy. Never fear, though – with these strategies from our SEO experts, you can easily dominate your local market and skyrocket your online rankings.
Set Up Google My Business and Local SEO Accounts
The first, and arguably the most important, step to succeeding in local SEO is setting up a Google My Business account. Google My Business is the key to getting in front of your audience, as it’s the directory Google uses to show local businesses based on user searches. Beyond this, Google My Business also benefits local SEO efforts by:
- Displaying your business on Google search results, Google Maps, and Google Plus
- Allowing you to set up multiple locations and differentiating between locations in search results
- Driving sales with highlighted customer reviews
- Providing potential customers with quick, easily accessible business information such as direction, phone numbers, and hours of operations
Google My Business is a crucial, no cost SEO strategy to tap into local markets. By setting up and optimizing your account, you will gain premium exposure in Google search results that provides your audience direct access to your business.
Generate Local Reviews
When It comes to local SEO strategy, customer reviews are the bread and butter. For a limited budget strategy, these reviews are essential to success and are a simple, but effective, way to improve your online presence.
Within online marketing, customer reviews are the digital equivalent of word-of-mouth exposure, serving as a form of social proof or reputation verifier. If you’re business has strong, positive reviews, it can help increase foot traffic and conversions by:
- Demonstrating that your business is used and trusted by community members
- Assisting in building a positive reputation
- Increasing exposure in online searches by catering to Google Local, which displays reviews in local searches and uses them to understand your business.
Get Involved With Local Networking and Meetups
While SEO generally connotes strictly technical marketing, a successful, low-budget local SEO strategy also requires the help of good ol’ fashioned networking. Especially if you are a new business, it is crucial that you build brand authority and awareness through local networking and connection building.
Although this strategy can be time consuming, reaching customers and building partnerships in the community by attending and hosting meetup or presenting at local events can prove invaluable to a local SEO strategy. This old fashion networking and partnership building can help you generate great content for a local market and build a strong back link profile.