Search Engine Optimization (SEO)

You have a great website but still aren’t getting enough business. You have all the right keywords in place, but they don’t yield the results you hoped for. Congratulations, the solution is here! Web Masters’ dedicated team of digital marketing professionals, with over two decades of experience, is here to help!

Our Search Engine Optimization (SEO) and AdWords services will take your website to the top online search engines, including the coveted #1 spot on Google!

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Grow Your Business Visibility Online!

Our SEO process starts by analyzing your online business, and see how they hold up against relevant competitors within the same targeted geography. We reverse engineer some of their own efforts to plan your SEO package and customize your business objectives with a punchy Call to Action message!

Website Analysis 

Start by seeing what works well now for your site and where you want to improve, analyze the performance, rankings, geography, and traffic of your site to create a benchmark.

We also look at how likely your site is to convert leads and record performances on your site. If you do not have tracking codes and Google analytics, we will integrate those for you.

SEO goes hand in hand with website design and maintenance. We can help you choose the best SEO package for your business and tailor your professional goals to match our digital marketing expertise.

On Site SEO Optimization

  • Keyword and source code optimization
  • Navigation and internal links structure optimization
  • XML Sitemap installation
  • Google Webmaster Tools and Google Analytics Setup
  • Page load speed test

On-Site SEO means website code Optimization by making it clear, properly structured, and easy for search engines to understand. Simply put, we make your website search engine friendly by ensuring the two speak the same language. With our help, your website will become a leader of Internet searches, generating more visits.

Site Duplicate Content

Some sites require a site scan for duplicate content, we use copy scape for the report and create tasks based on the results.

Google Ad Campaigns

Ranking on search, especially if your business competes in a highly-populated industry, can be tough – you will want an extra boost of online visibility that gives your brand the confidence in a competitive market. With a successfully run Google Ads campaign, your website ranks as a paid result on the first page and on top of other competitor sites, giving you increased opportunities to reach your targeted audience that will continually pay for your products and services.

Search Engine and Business Citations

  • Social Bookmarking Submissions
  • Major Directory Submissions
  • 20-40 Canadian Citations to your business

Search engine submission ensures your website indexation is found in the largest Internet databases, search engines popular directories and social bookmarking sites, making your website more visible to potential clients.

Citations are used to authenticate the business listing of your company and as valuable links to your site. Additionally, citations help crawl your site and authenticate it as a legitimate business.

Link Building & Optimization

Incoming links from related websites will increase the popularity and visibility of your business online.

When comparing the amount of links your site has with those of your competition, we can learn why you may have missed the top positions on Google and can fix the issue with customized SEO strategies.

Link building is not magic and takes time to complete, creating cheap links with bots is often reported as the reason for downranking sites, also known as negative SEO.

Reputable websites will be constantly referring potential customers to your site. This will dramatically improve your site recognition by major search engines, such as Google, which, in turn, will significantly increase your traffic.

Blogging and Article Submission

  • Blog Setup, Customization & Optimization
  • Monthly SEO Customized Blog Postings – written in Canada by people trained to create SEO content that is relevant, well researched to your own industry, optimized and containing unique selling propositions to influence and motivate the people reading them to take action and convert on your site as a business lead
  • Monthly Article Submissions to Top Article Websites and Google assets
  • Monthly SEO Customized Custom Article Written
  • Social Media Updates – Facebook, Google+, Twitter, LinkedIn and other relevant socials depending on your industry.

Blogging is one of the most advanced methods of generating more traffic and making your website extremely powerful. Content creation can help your website become more visible for search engines through creating and posting custom articles and blog posts. Create more site traffic and contact us today to kickstart your content campaigns!

Local Business Listings (Citations)

  • Setup and Optimization of Local Business Listings in Google Maps, Bing (MSN), and Yahoo
  • Local Business Listings “Push to the Top” Optimization
  • Facebook Business Profile Creation
  • Google+ Business Profile Creation
  • Twitter Business Profile Creation

Your company will be listed at the very top of the search engine page, with an interactive map and your phone number. You will be also listed on mobile phones, Iphones, GPS devices and Google-based computers! Local Business Listings is a great add-on to promoting your company on the Internet.

Video Marketing & Distribution


We produce promotional videos to promote specific products or services, those videos are used to promote your business as well as serve as valuable links to your site.

Online Reputation

Keep your bounce rate low and your company morale high! Our online reputation experts will elevate your business through great online reviews and comments while securing your brand reputation as the best in your industry. All our SEO plans include basic reputation services.

Monthly Reporting


At the end of each month, you will receive reports from us that include:

  • Work Completion Report
  • Ranking Improvement Report (SERP)
  • Traffic Report

The work completion to show that we have completed the work included in your SEO package this month, and the Keyword ranking will show the changes to your online rankings on search engines. We conclude with a comprehensive SEO report that examines overall site traffic, as we monitor your improvements and developments throughout your plan.

The SEO Process

Before you start with search engine optimization (SEO), you want to discuss with your agent the goals of the campaign and the competition you are facing online. You also want to mention what makes your business more attractive to prospective online clients and how you can motivate people to consider you over other options on search.


Selecting keywords with relevance and intent is the key to getting the right people on your site


On page optimization refers to all measures that can improve the crawling and search rankings of key site pages


Link building is part of the search algorithm and is being used by Google to decide how popular your business is against other competitors


Every month we will send you three reports, ranking improvement, traffic and work completion

Lets Get Started with a Quote!

Share your business goals with us and let us suggest an online marketing strategy to match your requirements and budget.

We focus strongly on function and usability and train you to manage your website as a business asset. We ensure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.


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