Have a voice on social media, connect with specific audiences and get your message shared across. Social media in recent years formed a very specific role in online marketing specifically when it comes to getting people to take action or share information about your services and promotions.
We are seeing, for example, good contribution from Facebook, mostly by women, when targeted posting about solutions (services) or special promotions. It is about the consistency of the message over time, design appeal, and often social value. Think of shopping, you notice a bargain or a new product you really like or consider very relevant, you let your contacts know about it, same with social media when we drive it correctly over time.
For your business to be successful on social media, more specifically on Facebook, you need to position your message very specifically to the audience and geography that is most likely to have immediate benefits from responding to your posts and offers. That is what we do best, we funnel messages that are designed to specifically trigger actions over time with very specific demographics, monitor the behavior, correct, repost and share. It works.
Social media marketing has really benefited our clients when the right platforms are used, Instagram for example may not benefit at all some of our clients, while Twitter may be the way to go, it is all about efficiently selecting the social media platform best used by your prospects, influence them over time to take actions.