Showcase your Unique Value Proposition
In this competitive online landscape, web designers are forced to find unique tactics to make their sites #1 in the field. From aesthetics to accessibility, the look and convenience of a site can easily be changed to reflect new trends, but the most important aspect of your website is its unique value proposition (UVP). The […]
5 Common SEO Mistakes To Avoid When Online Marketing
Over the past few years, Search Engine Optimization (SEO) has evolved a great deal, making it increasingly difficult for the average entrepreneur to keep up with the latest updates and techniques. While search engine developments aim to improve user experience, businesses that fail to stay up-to-date or lack a strong SEO strategy will quickly find […]
Web Design 101: Usability vs. User Experience
Although often used interchangeably, usability and user experience are two different, but closely related, aspects of web design. For a website to fulfill both aspects successfully, it’s important that you understand the relationship and differences between these aspects. Keep reading below to learn more about usability and user experience from our experts so you can […]
Local Optimization: The Key to Ranking on a Limited SEO Budget
Part of the beauty of SEO is the ample opportunity it provides for success on any budget. However, if you’re looking to achieve high rankings on a limited budget, it’s important that you know the best strategies to compete with the big spenders. Among the many methods of low-budget, but effective, SEO optimization, local optimization […]
Top 3 Content Types to Create for a Featured Snippet
Unless you have been lost on a desert island for the last four years, you’ve probably noticed the addition of featured snippets to Google’s search page. Added in 2014, featured snippets appear at the top of Google’s organic searches and aim to answer user’s queries immediately with concise, informative answers. Landing a featured snippet offers […]
Top 5 Web Design Trends to Employ in 2018
Achieving the right balance of aesthetic appeal and functionality on your site can be quite the challenge when trying to stand out in Burnaby’s digital market. But as we head into the new year, you have the chance to renew your site to increase user engagement and conversion rates by upgrading your business’ web design. […]
4 Perks of Managed Social Media Marketing
As one of the many benefits associated with internet marketing, a defined social media presence is a strategy that proves to be very influential when keeping customers informed and happy with your business. However, your business only gets as much out of this marketing tactic as you put into it, so it’s important to keep […]
How to Boost Your Holiday Conversion Rate Online
As the holiday season puts consumers in a buying frenzy, your job as a business owner is to make your site stand out! With an expected 15% increase in e-commerce sales this year, your site should encourage consumers to contribute to this increase with purchases on your site. So, how do you adjust to […]
How to Make Your CTA’s Convert
Crafting an effective call-to-action on your website is far from just stringing a couple random sentences together. It’s so much more than that. But how do you know what makes a strong CTA that will make your customers respond? There may not be an official document, but there are a set of guidelines that have […]
10 Web Design Mistakes Beginners Make
If you’re new to web design, it’s easy to get carried away with all the pretty colours and themes. Standing out is your goal, but you want to make sure you stay organized and user friendly. So, having a list of what to do and what to avoid while you design your site is always […]